After sex and sleep, bacon is one of nature's most powerful primary reinforcers, partly due to its high fat and protein content in comparison to other meats. Bacon has become known as the "gateway meat": the smell triggers intense cravings, even in vegetarians. But in our modern world, our instinctual craving for bacon and other fatty foods can cause significant health problems.
http://www.theatlantic.com/technology/archive/2012/01/the-zynga-abyss/251920/
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