Pay Per Click Fraud is getting harder for merchants to detect.
PPC Conversions Disguised
Perpetrators of pay per click fraud are getting craftier and sneakier. Ben Edelman, a professor at Harvard Business School, has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it:
- _"Here, spyware on a user's PC monitors the user's browsing to determine the user's likely purchase intent. Then the spyware fakes a click on a Google PPC ad promoting the exact merchant the user was already visiting. If the user proceeds to make a purchase – reasonably likely for a user already
intentionally requesting the merchant's site – the merchant will naturally credit Google for the sale. Furthermore, a standard ad optimization strategy will lead the merchant to increase its Google PPC bid for this keyword on the reasonable (albeit mistaken) view that Google is successfully finding new customers. But in fact Google and its partners are merely taking credit for customers the merchant had already reached by other methods."_
Comments:
- i am new to google ads but have tried it and spent a small fortune in just one day. I am sure that most of the click throughs are not genuine but how do you prove it.? I will be using another method of advertising once my items arrive for me to sell. Lucky it was just a test for 1 day otherwise it could have crippled my campaign before it began.
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