Consumer Behavior (8th Edition)
Michael R. Solomon$173.33(USD)
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing.
For marketing professionals to understand the latest trends in consumer behavior.
Consumer Behavior (9th Edition)
Leon Schiffman$173.33(USD)
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.
This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.
For those studying consumer behavior and/or marketing.
Consumer Behavior
Wayne D. Hoyer$207.95(USD)
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term.
Handbook of Consumer Finance Research
$59.95(USD)
Debt consolidation; pension givebacks; Social Security under siege; bankruptcies and foreclosures; Americans’ financial lives are fraught with issues, challenges, and potential threats, in record numbers. The Handbook of Consumer Finance Research surveys the social aspects of consumer behavior, offering latest data and original research on current consumer needs as well as identifying emerging areas of research. This accessible volume (which can be read without advanced training in the field) starts with current concepts of risk tolerance, consumer socialization, and financial well-being, and moves on to salient data on specific settings and populations, including: Healthcare spending and retirement savings; Online shopping and e-banking; Family finances: marriage, parent/child communications, student spending; Financial concerns of special groups: minorities, seniors, the poor; Management issues of business-owning families; Consumer protection in fair lending.
Given the current climate of rising debt and negative savings, the Handbook is timely and instructive reading for educators, researchers, and policymakers who wish to develop or evaluate financial education programs, design research initiatives, and understand better how to help families with the economic problems of our times. It can also serve as a graduate text in economics, finance, consumer science, business, and family studies.
Consumer Reports
$71.87(USD)
The editorial focus of this magazine is to provide information about different products to general consumers. It evaluates all products on an unchanging and thorough scale to provide a fair evaluation for individuals seeking to purchase. Consumer Reports evaluates a vast array of products ranging from automobiles to microwave ovens, from frozen dinners to insurance policies.
ABC News 20/20 Get Smart: What Consumers Need to Know
$19.95(USD)
Consumers beware: From credit card scams to police pullovers, from restaurant kitchens to misleading advertising, "20/20" reports on things all consumers should know. Reports include: What cops don't want you to know. What credit card/ATM thieves don't want you to know. What advertisers don't want you to know. What restaurants don't want you to know. What some cosmetic dentists don't want you to know.
This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.
Panasonic PV-P1 Vhs C Adaptor
$23.99(USD)
Panasonic's vision of the digital future is driven by the needs and aspirations of its business customers and millions of consumers around the world who use its products every day. Panasonic shares its dream to live a fuller life by providing ways of working smarter and enjoying the rewards of technological advances.VHS Playpak adapter enables VHS-C videotapes to play in your VCR. The included battery allows 5-hour playback in standard mode, 2-hour 30 min. playback in HS mode.
