British magazine, lots of ads for internet hosting companies in UK. US$15.99 price.
Special issue dedicated to Google.
Links:
- www.wisher.com - wifi sharing
Articles:
- Chris Dibona interview - Google, Open Source, and Summer of Code
- http://code.google.com - Open source code released by Google
Examples from google code:
- http://code.google.com - Open source code released by Google
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- Jimmy Whales has announced plans for an open source search engine towards the year.
- Chris DiBona blog - http://egoford.blogspot.com`
- Search Engine Optimization with Matt Cutts (interviewed by Mark Buckingham)
- Matt Cutts joined google in 2000. "Ambassador for webmaster guidelines and ethical, principled SEO"
- Project to tackle web spam
- Blog: http://www.mattcutts.com/blog
- Most tricks don't work, and many outsiders to spot tricks that do.
- Trend of links from marginal or irrelevant websites can hurt. - Note: This is opposite to what is said in other places 'Google doesn't blaim you for who links to you'
- Compelling content:
- websites stats - find keywords people using to find site. Incorporate accidental keywords into new content.
- Keyword tools to help find other relevant words and phrases
- Keyword density and proximity - http://www.live-keyword-analysis.com
- Other resources: Overture, word tracker, google trends, analytics, Adwords, google sitemaps
- Natural sounding content
- Adwords campaign results
- Every page could be a landling page
- Title, tags, subheaders - concise, descriptive, inviting, primary key phrases
- Proofread
SEO Health Checklist
- Crawlability - website must be spider friendly. Try using Lynx
- Webmaster console site maps - XML site map - helps to find crawl errors (tutorial page 82)
- Google analytics
- Style and substance
- Embrace Web 2.0 - Let users help build content
- Ranking take months
- Inbound links to quality and relevance. - "Natural warranted links from ruptable sites"
- Text links - for navigation, and hierarchical sitemap.
Avoid: - Techniques that search engines can't deal with - Flash needs HTML alternative
- Don't mislead
- duplicate content
- Page cloaking
- redirects
- keyword stuffing, invisible text, tiny text
- Search Engine Optimization with Matt Cutts (interviewed by Mark Buckingham)
- Future according to google
- Matt Cutts - personalized search results won't get rid of SEO
- Google now generates search results based on pagerank, and previous searches, personalized home page, etc.
- Vint Cerf - Google's vice president
- IPv4 is due to run out of addresses by 2004
- Css styling - The perfect contact page
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