For one interesting take, see this article from printing-industry veteran Andy Tribute.
- My assessment is that at present I see the new high-speed inkjet presses challenging offset in many areas such as books, magazines, and direct mail in run lengths up to 4,000 - 5,000 copies and in two years time up to 7,000 copies. However, I don’t see it becoming competitive above 10,000 copies until beyond 2015. This is because the speed of print head development will not proceed at the high rate it has been going over the past few years in speed increases while at the same time improving imaging quality. I also don’t see the inkjet companies dropping their ink prices enough over that time to really change the business equation.
And for a counter point, check out this blog from another printing industry guru Howie Fenton.
- Ultimately, the print buyer should be aware of the differences in quality, cost and the ability to customize associated with each printing technology. The printer, in order to decide what equipment he requires, must understand how the needs of his customer base are met by each technology. There is no room in today’s highly competitive marketplace to invest in the wrong machine.
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